Specifically let’s discuss the new Oldboy, which unfortunately is doing pretty poorly at the box office. Variety reports that it made an exciting $2 million, opening in a whopping 583 locations. See, I planned on seeing it this weekend but I don’t want to go into Boston. Or New York. Or LA.
It might just be the zero marketing campaign, the bad buzz, or the release following the year’s two biggest blockbusters — but let’s roll with a hypothetical. And in doing so, let’s identify a potentially massive impact on financial performance, one that if proven to be real, should be taken even more into consideration than it already… should be.
Fanboys and fangirls might be loud on the Internet, but as the underperformances of Serenity and Arrested Development Season 4 show us — even the loudest fans don’t mean great box office dividends. But of course, the fans will be bitchin’, and a terribly bitchy variety of fan is that of the foreign film. Everybody knows Oldboy because for one it’s an excellent movie, but also because it’s like The Wire — a very widely available thing that snobs will not shut up about.
There needs to be a proper metric by which to measure the impact of fans on the returns of a film — it vacillates wildly between successful and failuriffic movies. The best method is to just do whatever, just make the most fast-food YA novel franchise pictures appealing to the widest audiences you can imagine. Just do it. I’ve given up. Tomorrow — we’ll continue this Asiany discussion with the news of Takashi Miike’s new movie, and a lookback/bitchiness-session of his truly awful filmography.